Ultra branding expanding, iPhone Fold & OLED MacBook may join

Ultra branding it already uses looks like Apple's next marketing angle as new categories like an iPhone Fold push past what Pro can cover. Render of the rumored iPhone Fold/Ultra The company is preparing to expand its Ultra branding beyond watches and Apple Silicon into a new top tier for its most expensive hardware, according to a report published April 27. The plan includes a foldable iPhone and a high-end MacBook positioned above the Pro lineup. Apple plans to launch products aligned with the